Pura+ Bleach Free Mould Remover
Pura+ is MAXAM's mould removal range for treatment, prevention, and protection. Developed for professional use in occupied homes and other demanding environments, the range includes products for large mould jobs, smaller jobs, condensation-prone rooms, furniture, and long-term prevention.
Pura+ was developed in response to a real-world mould challenge for a housing association: could we create an effective mould remover that avoided harsh chemicals while remaining cost-effective? We could - and we did. Pura+ is a bleach-free mould remover designed to deliver strong performance with safer biocidal ingredients, making it well suited to professional use and occupied homes. Unlike many generic mould removers, Pura+ is formulated to penetrate affected areas and tackle mould at its source, leaving a lasting protective barrier behind. Today, Pura+ is used throughout the UK by housing associations, councils, hospitals, and contractors, and can be found in building merchants up and down the country.
Pura+ Range
What began as a simple mould remover has grown into our most versatile range, covering every stage of mould treatment and prevention.
Pura+ Large Kits: Ideal for contractors or homeowners tackling larger mould jobs, these kits provide everything needed for effective treatment in one pack.
Pura+ Mini Kit: A compact version of the Large Kit, designed for lighter jobs or where storage and portability matter.
Pura+ Quick Spray: Perfect for smaller jobs and quick treatment tasks. Pair with Pura+ Quick Wipes for fast, effective mould removal.
Pura+ Thermal Paints: Available in white or magnolia across a range of sizes, these paints help reduce condensation, retain surface warmth, and add a protective barrier against mould growth.
Pura+ Paint Additive: Adds mould protection to almost any paint colour without compromising the finish.
Pura+ Formular - Quick Mould Eliminator Wipes: Remove mould quickly and effectively, leaving a protective barrier to stop it coming back. Each wipe features an abrasive bead side for tackling tough mould and a soft side to protect delicate surfaces. Best used alongside the Pura+ Quick Spray for a complete treatment.
Pura+ Acrylic Paints: A fast-drying, easy-to-apply alternative to the thermal paints. Without the thermal properties, but still delivering the same mould-protective barrier.
Pura+ Preventer: Designed to stop mould before it starts, ideal for ongoing prevention in problem areas.
Pura+ Repel: Formulated for furniture and furnishings, helping protect belongings from mould growth and damage.
For more information about any of our products, talk to our team today. Bulk discounts are available.
Why Pura+
There are many reasons to switch from the traditonal mould removers. However, we have listed a few of the key points below.
Safer for Occupants: With increasing scrutiny on how landlords and housing providers respond to mould, the ingredients matter. Pura+ is formulated with safer biocidal ingredients, meaning treatments are less disruptive for tenants, less damaging to the property, and safer for the operative.
Bleach-Free, More Effective: Pura+ delivers strong mould removal without the harsh chemicals found in many traditional products, making it safer to use in occupied homes, schools, and care settings. Since bleach doesn't kill the roots of mould, Pura+ is both safer and more effective.
Formulated for Professionals, but Available to All: Developed alongside housing associations and contractors, Pura+ is built to meet the demands of professional mould treatment. But it's straightforward enough for anyone to use, no special equipment required. Whether you're a council surveyor, a contractor, or a homeowner, the Pura+ range has a product for you.
More Than Removal - Prevention Too: Pura+ isn't just about treating mould that's already there. Every product in the range is designed with prevention in mind, even the removal products leave a protective barrier behind. From dedicated preventer sprays to protective paint barriers, the whole range works to stop the problem from coming back.
A Range Built Around the Problem: No two mould situations are the same. That's why Pura+ offers products for every stage - removal, treatment, prevention, and protection, so you always have the right tool for the job.
Pura+ Large Kit Tutorial
See how easy and safe Pura+ is to use. Our very own Myron Taylor walks you through the Pura+ Large Kit from start to finish.
Why Pura+
Pura+ Product's for Different Jobs
If you're not sure which Pura+ product is right for your job, use this guide to find the best fit.
Job Type | Necessary Products |
| Large mould jobs | Pura+ Large Kit |
| Smaller or easier mould jobs | Pura+ Mini Kit Pura+ Quick Spray Quick Wipes |
Mould prevention in condensation-prone rooms | Pura+ Preventer Pura+ Thermal Paint |
| Mould prevention in less susceptible rooms | Pura+ Quick Spray Pura+ Paint Additive Pura+ Acrylic Paint |
| Furniture and soft furnishings | Pura+ Repel |
If you're still unsure which product is right for your job, talk to our team today.
What Professionals Say About Pura+
Pura+ is a professional-grade, non-toxic mould remover used across the UK by housing associations, hospitals, and specialist contractors, environments where safety, speed, and minimal disruption are essential. Stocked by Travis Perkins, Huws Gray, and Toolstation, Pura+ is available nationwide through leading builders' merchants. Formulated to treat, prevent, and protect against mould growth without harsh chemicals, it is safe for use in occupied properties, making it a practical choice for contractors, social housing providers, and facilities teams managing mould remediation at scale.
Kyle Cannings - 
Damp Mould and Disrepair Manager at VIVID
"We first had our free trial Pura+ Non-Toxic Mould Eliminator pack In 2022. I personally used product and had some really positive feedback. No unpleasant fumes and was able to use on wallpaper with no discolouration at all, in all honesty I was quite shocked with how effective it was with no damage or discolouration to decoration – I fed this back to my management team as we do have issues with smell and operatives availability to use due to asthma etc”
Dave Wilbraham -
Healthy Homes Manager at Havebury Housing Partnership
"The technicians found that the product has been successful in the removal of mould growth and very user friendly, allowing the team to remove the hazard within a reasonable timeframe without affecting the residents."
Annie Ingram -
Curo
"This 2 step system was super easy to use on the mould that has built up over 3 years. (6 months later) the mould still hasn’t come back, I am very impressed."
Toby Fryer -
Maintenance Inspector at Wealden District Council
"Maxam is driving meaningful change and innovation across the social housing sector. Thanks to pioneering products like PURA+, both our tenants and contractors are experiencing safer, more efficient ways of working that truly make a difference"
FAQ's
Yes. In many situations it's more effective than bleach. Bleach is a surface treatment ‐ it can lighten the visible stain but doesn't penetrate porous materials like plaster, grout, or painted walls to kill mould at its roots. Pura+ is formulated with biocidal ingredients that tackle mould at the source and leave a protective barrier behind to reduce the chance of it coming back.
Yes, and that's one of the main reasons professionals choose it. Pura+ is bleach-free and formulated with safer biocidal ingredients, which means treatments can take place without the fumes, discolouration risk, or disruption to the occupants that comes with harsher chemical products. It's been used by housing associations, councils, and hospitals in properties where tenants are present throughout.
Awaab's Law came into force on 27 October 2025 and requires social landlords to investigate damp and mould hazards within 10 working days and remediate significant risks within strict timeframes. Pura+ supports compliance by giving housing teams and contractors a safe, effective, professional-grade mould treatment that can be deployed quickly in occupied properties ‐ without the health and safety complications that come with bleach-based products. It won't replace a damp survey or structural investigation, but it is the treatment of choice for many housing associations already working to meet these obligations.
It depends on the job. For large or heavily affected areas, the Pura+ Large Kit has everything needed in one pack. For smaller jobs or quick treatments, the Pura+ Quick Spray and Quick Wipes work well together. For prevention in condensation-prone rooms, Pura+ Thermal Paint and Pura+ Preventer are the go-to options. If you're still not sure, use the product guide on this page or call our team on 0131 442 4343.
Yes! Prevention is at the heart range. Even the removal products leave a protective barrier on treated surfaces. For ongoing prevention, Pura+ Preventer is designed to stop mould before it starts, while Pura+ Thermal Paint reduces condensation on walls and ceilings, which is one of the most common causes of recurring mould in UK homes.
Pura+ is available directly from MAXAM and through leading builders' merchants nationwide, including Travis Perkins, Huws Gray, and Toolstation. Bulk discounts are available for contractors and housing associations - contact our team for pricing.
Start Your Mould Removal Today!
Have a mould job you need to start today? Select from one of our Pura+ products below.
